Add Mobile Mo To Your Smartphone Handsets
Today’s mobile consumer is demanding more features and functionality and you are gearing up to deliver with your next generation smartphone devices. New 2G and 3G devices are incorporating large touch screens and increased storage capacities in the 4-16GB range capable of storing thousands of songs along with other multimedia content including videos, movies, and photos.
Content discovery is an integral part of the mobile user experience both on and off the device. The problems in this area to date have centered on the use of menu driven mobile applications that utilize a traditional GUI originally designed to work on the desktop. The attempts to make these applications work on the handset have yielded solutions which force the user to continue to rely on the PC application while offering very limited “player only” functionality on the device itself.
Predictably, users will take advantage of the additional storage and improved off device access to content in a variety of ways including the extension of their PC collections to their smartphone and/or downloading large amounts of media through “all you can eat” subscription models. Without a robust media management application resident on the device to account for this, the mobile multimedia user experience will continue to suffer as the difficulty in content discovery will go up exponentially.
Mobile Mo is a command driven mobile application that features an easy to use touch compatible GUI and full desktop media management functionality. Mobile Mo relies on button based user inputs vs menus for easy and fast content search, discovery, and playback both on and off device.